Live Healthy, Lüv Life

Client: Yogen Früz
Date: 2015
Services: Art Direction, Design, Photography, Food Styling

Following the “live healthly. lüv life.” motive, Yogen Früz, an international frozen yogurt franchise, has produced numerous healthy options for frozen treats. To highlight the simplicity yet beautiful and healthful aspects of these frozen products, the design is kept very clean and fresh, utilizing the naturally vibrant coloured ingredients to draw interest of the audience. After all, we eat with our eyes first.

2015 focused on the new product launch of the pilot program, Früz Juice, and the extension of the product categories of Açai Bowls and Green Smoothies.