Bake Code
An Interim Solution to Multiple Ordering Platforms
Web Design
Phoebe Tse
Designer
Ice Xiao
Web Developer
Roxanne Tsui
Director of Marketing & Branding
Wilfred Chung
Creative Manager
Christina Tam
Associate Brand Manager
Bake Code is a modern Euro-Asian bakery – with multiple locations in Ontario – that launched in 2015. Since then, it has expanded its product offerings to a wide-range of baked goods. I was tasked to redesign the Bake Code website with the focus to improve the UX of ordering online.
It currently operates on three separate ordering platforms; each option were noted separately on the website, which caused confusion and discouraged many potential customers. In the interim of streamlining a solution internally, we have redesigned the website for the time-being to minimize the confusion. We restructured the page layout to improve the user flow and functionality.
